the evenings out here - Thoughts, rants and musings about absolutely everything except photography. Or cats.

Meanwhile, on the ‘B’ Ark

turn down the signal, ramp up the noise

in General Rants , Tuesday, July 21, 2009

I’ve been tasked with “doing something with Twitter” on the project I’m working on just now, which is still under wraps. Well, I’ve “done stuff with Twitter” before, and I’ve been on Twitter. And I found it creepy and really, but really disturbingly superficial.

But anyway, I’m supposed to be being paid to do what I’m told, so I though a quick refresher might help, and I’m reading The Twitter Book by Web 2.0 Cult High Priest Tim O’Reilly (who I also find creepy and superficial) and Sarah Milstein (who she?).

The book design follows a sort of playschool format, with big letters and big pictures on small pages, which I guess is the designer’s wonderfully subtle way of referring to Twitter itself. Whether or not that is a good thing is somewhat open to question.

By page 120 of 240-ish my eyelids feel like steel shutters and my body is invaded by narcolepsy. It is so, so, so dull. It really doesn’t help that it parades the same old Web 2.0 names in cutesy referential ways, or that all of the examples have a very strong gee-whiz San Francisco air about them.

Above all, it is so remarkably self-glorifying, self-referential and vapid. Which, actually, is well matched to the subject, I guess.  “Be interesting to other people”, preach the authors. They could start by taking their own advice to heart.  Well, I’ve got a message to all you Twitterers: the ‘A’ Ark is coming real soon now.


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