Just seen that the Swiss budget (well, so they claim) airline Helvetic has rebranded. From their frankly eye catching lurid pink (or whatever it is), they now look Exactly Like Every Other Swiss Airline:

Seems that unless you've got a white cross on a red background, you just don't cut it in the Swiss airline industry.
Here's three other Swiss airline liveries. I'm sure I've missed some. Spot the difference:

One trace of originality still survives at Geneva based Baboo... but then again, Geneva isn't really in Switzerland...

...and anyway, if you squint it still looks pretty much the same.
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"Irreverence" on Thursday, January 04, 2007 at 01:49 PM
Hi David
I suppose your are right. I do not know the deeper reasons for Helvetic’s livery change. It seems that there is a kind of pressure in the white-red direction. Anyway, aircraft’s liveries are not a terrific example of original ideas. There are some. Take a look at “airliners.net” on the link “Special Paint Schemes”.
from Hans Schmid on Mon, January 08, 2007 - 9:42