Swisscom Mobile Labs

Mobile Telcos are not, in my experience, models of innovation, whatever they may say or think. Indeed, a bit over two years ago I couldn't even give away a fully featured mobile blogging platform to Swisscom Mobile (as an extension to a product already bought and in service....but whatever) But it seems that times have changed - Swisscom Mobile Labs recently launched, providing early adopters a chance to use beta products over the mobile network. Media Bridge, an implementation of Soonr, works extremely well.... So, the latest announcement about mobile tagging is very welcome:

New service added at Swisscom-Labs: Mobile Tagging: "This is the name of the new technology that provides direct access to content such as games, music, videos and websites over the mobile phone. Content is accessed by photographing tags (barcodes) using a mobile phone camera. In the download section, we are offering customers the opportunity to download free content via mobile tagging. (Note: Without a Vodafone Live! portal option, transmission costs of around CHF 0.60 per download apply.) In the next phase these tags will appear in the '20 Minuten' commuter newspaper and other print media.

P.S. You can also generate your own tags here e.g. for your home page or to write SMS messages."

(Via Swisscom Mobile Labs.)

I look forward to trying it.

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