October 26, 2006

Panasonic more marketable than Leica ?

I just received the latest Olympus E-Spam, er sorry, E-News, and apart from the fact that after over 2 years, they have finally relented and sent to me in English rather than German, it also contains a link to the 4/3rds consolidated lens catalogue.

And the interesting thing there is that the lenses are branded as Olympus, Sigma, and ... Panasonic. The front of the glossy catalogue carries the brands Olympus, Sigma, and Panasonic. Not a Leica logo in sight (nor indeed Lumix). The 25mm f1.4 is described as the "Panasonic Leica D Summilux", and as "bearing the renowned Leica Summilux name". In other words, Panasonic have bought the rights to use the name. End of story.

Strange marketing indeed.

Posted by davidrm at October 26, 2006 5:08 PM | TrackBack


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