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The case of the Zürich handbag

Wild outbreak of racism

in General Rants , Monday, August 12, 2013

I can’t avoid adding my CHF 0.02’ worth on the Great Swiss Racism scandal, in which an obscenely rich Americam woman was somehow prevented from buying an obscenely expensive handbag in a shop catering to obscenely rich people in Zürich. Given that said woman is of African-American descent, this was of course a clear indication of the endemic racism embraced and encouraged by the entitre vile, evil Swiss nation. Or at least this is what a formerly respectable British newspaper, The Independent, would have you believe, unquestionably delivering the line it was fed.

But, could there be an alternative, hypothetical explanation? Could it actually be a case of a flustered shop assistant reacting in a less than perfect way to yet another loud, arrogant, wildly self-entitled American demanding that everybody in the world speaks perfect American English? Or could it be a case of a very miffed celebrity not being recognised as such? No, it must be racism, especially when said celebrity just happens to need this as a prop in her latest prime-time TV self promotion.

Of course the story isn’t even questioned, and the shop assistant’s side of it is of no interest to anybody. Not even to the Swiss Tourist Authority, who shamefully issued a demeaning apology on the assistant’s behalf.

One would not have thought that an American had to travel so far to find racism. But I suppose Switzerand seemed such an easy target. I doubt most of her audience even knows where Switzerland is, but it’s cleary foreign hence bad guys. Especally as it has all those bad banks (largely run by Americans, but whatever).

Switzerland has probably one of the most egalitarian societies in the world, despite being largely rural and small-c conservative. A full 25% of the population carries a non-Swiss passport. Switzerland welcomes more than twice as many asylum seekers per capita than any other European country, and in recent decades has absorbed and integrated a huge number of immigrants from the traumatised Balkans. Is there racial prejudice? Well, yes, and unfortunately in my random experience, it tends to be directed by people in blue and black uniforms with “Police” written on them against other people found in possession of a dark skin. But casual, day to day racial prejudice? You’d find more of that in one evening in a British country pub than a whole Swiss canton. And as for Alabama, well...
Posted in category "General Rants" on Monday, August 12, 2013 at 03:35 PM

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